With over 25 years' specialist experience in interiors, kitchens, bathrooms, lifestyle, luxury, design and retail PR, we’re experts in our field.

Sellers PR, office team


Sellers PR was founded by Jo Sellers in 1995 and has been helping its clients accelerate the success of their businesses ever since. Experts in the art of influence, we are highly skilled in PR, social media and digital marketing and aim to be outstanding in everything we do. We cut through the fluff, puff and BS to deliver results that create awareness, build brands and drive sales.

We are based in a beautiful converted barn in Hampshire and our experienced team is made up of loyal, committed and expert PR professionals. We attract premium, forward-thinking clients who expect outstanding service and results – whether that is in achieving great print coverage, engaging and increasing followers on social media or driving sales in store and online.

With over 13 years' experience working for the UK's leading department store, John Lewis, our clients have also included well known companies such as Olympus, Bosch and ALNO Kitchens.  Currently, we are proud to manage the PR and social media for some of the world’s finest and most premium home lifestyle brands such as Miele, Dualit, Perrin & Rowe and Cosentino.  And as you would expect, our relationships with interiors, KBB and A&D trade press as well as high profile influencers are also - outstanding.

Keep scrolling to meet our team - click on the names for more info!

‘Sellers PR was retained by John Lewis to promote our Electronics and Home Technology Division between 2001 and 2014. Jo and her team escalated the understanding of the breadth and depth of the John Lewis EHT offer to great effect and very successfully promoted John Lewis in the press as a destination retailer for electrical products, fitted kitchens and furniture.’
- Helen Dickinson, former Head of Press & Communications, John Lewis See recommendations

Meet the Team

Sellers PR Managing Director Jo
Jo Sellers mcipr Managing Director

I always loved reading and writing at school and even developed my own computer program to teach people ‘How to Punctuate Properly’ – sad but true! I studied communications, marketing and business and dreamed of running my own PR agency one day. The opportunity arose, sooner than expected in 1995, when I could have taken a promotion in London or taken the leap to go it alone. I chose the latter and have never looked back.

I am super proud to have worked on some incredible brands and household names since then – before the internet was even a thing, let alone social media!  Over the years, our industry and media have changed massively and we have always quickly adapted with the times, but the core skills of being able to communicate – to present, to write properly and to create engaging content that people will want to read are as important as ever. I love helping our clients grow their businesses through marketing strategies that deliver measurable results.

Outside SPR, I am committed to personal development, constant learning, staying fit and healthy and am blessed to have a wonderful husband, four children, two horses and of course, Mulberry - our adorable office dog.

Francesca Sanchez Director Sellers PR
Francesca Sanchez Director

With 18 years’ experience at Sellers PR, I am passionate and committed to the companies we work for and determined to deliver results that exceed expectation. All about the detail, I want to know everything I can about the brands we represent to ensure the strategy we develop resonates with the right audience. 

I thrive on how fast paced the industry is; adapting to the evolving media landscape and change in buying behaviours.  Sellers PR was one of the first agencies to offer social media management, blog content, influencer outreach and Facebook advertising, areas I specialise in. With our clients, this hasn’t replaced the importance of print coverage but is used in tandem to amplify their brand, engage directly with customers and drive sales. 

One of my proudest achievements is the relationships I have developed. With the incredible ladies I work with, journalists who have become friends and longstanding clients who value our ideas.

Originally from London, I am now more at home in the countryside. Mornings are my favourite time of day, often starting work at 7:30 after a 5k around the park. My guilty pleasure is reality TV, most recently Selling Sunset. But with a degree in film and a dissertation exploring realism, it is all just continued learning right?

Chloe MacDonagh Account Director Sellers PR
Chloe MacDonagh Account Director

I’ve worked in PR for over ten years, both in-house and agency side across traditional and digital media. Clients span multiple industries from interiors and tech to travel and fashion, including brands such as John Lewis, Waitrose, Olympus, Premier Inn, Pour Moi and Dualit.

From big PR campaigns with extensive budgets, to no-budget, link building ideas which involve hours of desk research; part of why I enjoy PR so much is the variety and new challenges it brings. I’m passionate about design and styling, so working with interiors brands is a dream come true – especially when we get to research and propose collaborations which end up part of their product ranges.

I love living by the sea with my husband, our three children (and Toby the spaniel!) who keep me very busy outside of work.

Katherine Mathews Senior Account Manager Sellers PR
Katherine Mathews Senior Account Manager

Working at Sellers PR means every day is different!  In my role I work across many aspects of PR, ultimately working to secure press coverage for our lifestyle clients. This includes building relationships with journalists and plenty of writing, from blog posts, press releases to social media posts. As a keen writer, PR is the perfect career for me and its busy nature keeps me on my toes! 

I love working with lifestyle and interiors brands because it means I get to engage with beautiful interiors photography every day, which inspires my own home. Before working at Sellers PR, I worked as PR & Communications Manager for two years at Kährs UK, specialists in engineered wood flooring. 

Outside of work, I enjoy (badly) practising yoga, reading fiction and playing with my Pomchi pup, Luna. I also really enjoy travelling, especially to countries with beautiful beaches, like Thailand. You just can't beat a beach day with a good book, although my Snow White skin says otherwise! Reading fiction so often has also sparked the creative writer in me, so I would love to publish a novel one day - watch this space!

Olivia Collins Sellers PR
Olivia Collins Account Executive

I love my role at Sellers PR as Account Executive.  With qualifications in media studies, photography and performing arts, I enjoy the variety it brings.  I specialise in curating our clients' reputations online, creating sleek and professional press coverage presentations and scouting fabulous influencers for client campaigns.  My eye for aesthetics also allows me to create beautiful Pinterest boards and gather imagery content for our clients' social media channels.

In my free time I like to travel, explore new places and thanks to the digital nature of my role at Sellers PR, I am able to spend some time working online from sunny Barcelona where my boyfriend lives.  I am passionate about personal development and am always learning, reading and love attending seminars - I even walked across fire at one Tony Robbins event which was quite the experience!  Most of all, I love a relaxing day at the beach with a cocktail in hand.

Hayley Gilbert headshot
Hayley Gilbert Specialist Copywriter

As an interiors journalist, content provider and copywriter with 24 years’ experience in all things homes and property, I am really passionate about kitchens and bathrooms. I still get so excited learning about new technology, innovations in features and functions and all the latest trends. I have contributed to a huge range of consumer magazines, trade titles, newspapers and online blogs and currently write for a number of leading titles including Good Homes, HomeStyle, KBB, The English Home and Your Home. I’m also a contributing editor at RealHomes.com, have twice won the CEDIA Award for Best Technology feature, in 2015 and 2019, and am super-proud to be a member of the Sellers PR team. I love living in the market town of Petersfield, Hampshire, and spend my free time drinking coffee or gin with friends and hoping to get back to Ceroc dancing soon.

Ailie Williams headshot
Ailie Williams Stylist

As an interior stylist and brand storyteller, over the years I’ve gained lots of experience creating content and styling shoots for start-ups, local businesses and National brands. I’m passionate about bringing a brand’s story to life through imagery and I love working with the team at Sellers PR and their clients to help them create shots that are beautiful, inspiring and engaging…and of course perfect for pitching to the press!

Most recently I’ve been working with Sellers PR and Dualit to execute a brand new style of lifestyle imagery and videography that not only shows the clever technology of the products but also positions them in an inspirational environment. I also help advise on other client assets for press and social media. 

When not on set somewhere, I’m more often than not found walking my labradoodle in the Hampshire countryside or trying to find the best flat white! 

Mulberry headshot
Mulberry Chief Lap Warmer

I'm pretty much head of the team, making sure everyone is working hard and constantly on the hunt for a warm lap to retire to. I love running around the fields outside of our office, chasing birds and generally being cute with all the neighbours and couriers. If anyone is having a hard day, I'm always there for a cuddle - clients included!

Talk to Us

+44 1962 977950 [email protected]

Follow Us