With 25 years' specialist experience in interiors, kitchens, bathrooms, lifestyle, luxury, design and retail PR, we’re experts in our field.

Sellers PR, office team


Sellers PR was founded by Jo Sellers in 1995 and has been helping its clients accelerate the success of their businesses ever since. Experts in the art of influence, we are highly skilled in PR, social media and digital marketing and aim to be outstanding in everything we do. We cut through the fluff, puff and BS to deliver results that create awareness, build brands and drive sales.

We are based in a beautiful converted barn in Hampshire and our experienced team is made up of loyal, committed and expert PR professionals. We attract premium, forward-thinking clients who expect outstanding service and results – whether that is in achieving great print coverage, engaging and increasing followers on social media or driving sales in store and online.

With over 13 years' experience working for the UK's leading department store, John Lewis, our clients have also included well known companies such as Olympus, Bosch and ALNO Kitchens.  Currently, we are proud to manage the PR and social media for some of the world’s finest and most premium home lifestyle brands such as Miele, Dualit, Perrin & Rowe and Cosentino.  And as you would expect, our relationships with interiors, KBB and A&D trade press as well as high profile influencers are also - outstanding.

Keep scrolling to meet our team - click on the names for more info!

‘Sellers PR was retained by John Lewis to promote our Electronics and Home Technology Division between 2001 and 2014. Jo and her team escalated the understanding of the breadth and depth of the John Lewis EHT offer to great effect and very successfully promoted John Lewis in the press as a destination retailer for electrical products, fitted kitchens and furniture.’
- Helen Dickinson, former Head of Press & Communications, John Lewis See recommendations

Meet the Team

Sellers PR Managing Director Jo
Jo Sellers mcipr Managing Director

I always loved reading and writing at school and even developed my own computer program to teach people ‘How to Punctuate Properly’ – sad but true! I studied communications, marketing and business and dreamed of running my own PR agency one day. The opportunity arose, sooner than expected in 1995, when I could have taken a promotion in London or taken the leap to go it alone. I chose the latter and have never looked back.

I am super proud to have worked on some incredible brands and household names since then – before the internet was even a thing, let alone social media!  Over the years, our industry and media have changed massively and we have always quickly adapted with the times, but the core skills of being able to communicate – to present, to write properly and to create engaging content that people will want to read are as important as ever. I love helping our clients grow their businesses through marketing strategies that deliver measurable results.

Outside SPR, I am committed to personal development, constant learning, staying fit and healthy and am blessed to have a wonderful husband, four children, two horses and of course, Mulberry - our adorable office dog.

Francesca Sanchez Director Sellers PR
Francesca Sanchez Director

With 18 years’ experience at Sellers PR, I am passionate and committed to the companies we work for and determined to deliver results that exceed expectation. All about the detail, I want to know everything I can about the brands we represent to ensure the strategy we develop resonates with the right audience. 

I thrive on how fast paced the industry is; adapting to the evolving media landscape and change in buying behaviours.  Sellers PR was one of the first agencies to offer social media management, blog content, influencer outreach and Facebook advertising, areas I specialise in. With our clients, this hasn’t replaced the importance of print coverage but is used in tandem to amplify their brand, engage directly with customers and drive sales. 

One of my proudest achievements is the relationships I have developed. With the incredible ladies I work with, journalists who have become friends and longstanding clients who value our ideas.

Originally from London, I am now more at home in the countryside. Mornings are my favourite time of day, often starting work at 7:30 after a 5k around the park. My guilty pleasure is reality TV, most recently Selling Sunset. But with a degree in film and a dissertation exploring realism, it is all just continued learning right?

Chloe MacDonagh Senior Account Manager Sellers PR
Chloe MacDonagh Senior Account Manager

I’ve worked in PR for over ten years, both in-house and agency side across traditional and digital media. Clients span multiple industries from interiors and tech to travel and fashion, including brands such as John Lewis, Waitrose, Olympus, Premier Inn, Pour Moi and Dualit.

From big PR campaigns with extensive budgets, to no-budget, link building ideas which involve hours of desk research; part of why I enjoy PR so much is the variety and new challenges it brings. I’m passionate about design and styling, so working with interiors brands is a dream come true – especially when we get to research and propose designer collaborations which end up part of their product ranges.

I love living by the sea with my husband, daughter and dog who keep me very busy outside of work. I enjoy trying out different ways to keep fit, including cross-fit, boxing and trail running. On the flip side I live for pie and mash in a good ol' country pub.

Katherine Mathews Account Manager Sellers PR
Katherine Mathews Account Manager

Being an Account Manager at Sellers PR means every day is different!  In my role I work across many aspects of PR, ultimately working to secure press coverage for our lifestyle clients. This includes building relationships with journalists and plenty of writing, from blog posts, press releases to social media posts. As a keen writer, PR is the perfect career for me and its busy nature keeps me on my toes! 

I love working with lifestyle and interiors brands because it means I get to engage with beautiful interiors photography every day, which inspires my own home. Before working at Sellers PR, I worked as PR & Communications Manager for two years at Kährs UK, specialists in engineered wood flooring. 

Outside of work, I enjoy (badly) practising yoga, reading fiction and playing with my Pomchi pup, Luna. I also really enjoy travelling, especially to countries with beautiful beaches, like Thailand. You just can't beat a beach day with a good book, although my Snow White skin says otherwise! Reading fiction so often has also sparked the creative writer in me, so I would love to publish a novel one day - watch this space!

Olivia Collins Sellers PR
Olivia Collins Junior Account Executive

I love my role at Sellers PR as Junior Account Executive.  With qualifications in media studies, photography and performing arts, I enjoy the variety it brings.  I specialise in curating our clients' reputations online, creating sleek and professional press coverage presentations and scouting fabulous influencers for our clients' campaigns.  My eye for aesthetics also allows me to create beautiful pinterest boards and gather imagery content for our clients' social media channels.

In my free time I like to travel, explore new places and thanks to the digital nature of my role at Sellers PR, I am able to spend some time working online from sunny Barcelona where my boyfriend lives.  I am passionate about personal development and am always learning, reading and love attending seminars - I even walked across fire at one Tony Robins event which was quite the experience!  Most of all, I love a relaxing day at the beach with a cocktail in hand.

Hayley Gilbert headshot
Hayley Gilbert Specialist Copywriter

As an interiors journalist, content provider and copywriter with 24 years’ experience in all things homes and property, I am really passionate about kitchens and bathrooms. I still get so excited learning about new technology, innovations in features and functions and all the latest trends. I have contributed to a huge range of consumer magazines, trade titles, newspapers and online blogs and currently write for a number of leading titles including Good Homes, HomeStyle, KBB, The English Home and Your Home. I’m also a contributing editor at RealHomes.com, have twice won the CEDIA Award for Best Technology feature, in 2015 and 2019, and am super-proud to be a member of the Sellers PR team. I love living in the market town of Petersfield, Hampshire, and spend my free time drinking coffee or gin with friends and hoping to get back to Ceroc dancing soon.

Mulberry headshot
Mulberry Lap Warmer

I'm pretty much head of the team, making sure everyone is working hard and constantly on the hunt for a warm lap to retire to. I love running around the fields outside of our office, chasing birds and generally being cute with all the neighbours and couriers. If anyone is having a hard day, I'm always there for a cuddle - clients included!

Sophie Anderson Headshot
Sophie Anderson Senior Account Executive

Having worked in the Interiors/Lifestyle sector since graduating from the University of Exeter (over 3 years ago), it’s safe to say I think I've found my calling!  My role as Senior Account Executive at Sellers PR allows me to dip my toes into all aspects of PR, and the variety it brings is what I like most.  Day to day, I enjoy being able to secure press coverage for our impressive client roster, get creative with social media content and as a keen writer, craft blog posts and press releases.

Outside of work, I enjoy staying active whether that be a countryside walk, horse riding or yoga. I am also an avid music lover and pianist (used to do grades but now just for fun!) and enjoy finding new and exciting tracks to add to my overflowing Spotify library. Other than that, I like exploring/travelling when I can, with New Zealand and Australia being at the top of my list!  Although not sure how I feel about all the creepy crawlies… 

Talk to Us

+44 1962 977950 team@sellerspr.com

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