John Lewis

John Lewis, the most iconic British department store.

With a strong background in kitchen and home interest PR, Sellers PR was originally appointed to promote John Lewis Fitted Kitchens at the end of September 2001.  We susbsequently worked for John Lewis for 14 years, throughout which our remit dramatically widened to include all John Lewis Fitted Furniture - kitchens, bedrooms, home office and wine storage plus all Electricals and Home Technology, which included consumer electronics such as audio, imaging, telecoms, consumer electronic accessories, I.T, as well as small and large electrical appliances.

Sellers PR was at the centre of launching many of the UK’s firsts at John Lewis including the first DAB radio, the introduction of Blu-ray, as well as the world’s largest TV screen, 3DTV and curved TVs!

Image: John Lewis

‘Sellers PR was retained by John Lewis to promote our Electronics and Home Technology Division between 2001 and 2014. Jo and her team escalated the understanding of the breadth and depth of the John Lewis EHT offer to great effect and very successfully promoted John Lewis in the press as a destination retailer for electrical products, fitted kitchens and furniture.’
- Helen Dickinson, former Head of Press & Communications, John Lewis See all recommendations

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