Olympus, the leading manufacturer of innovative optical and digital equipment

In June 2009, Sellers PR was appointed by leading manufacturer of pioneering cameras and audio products, Olympus to reposition the brand with technology and lifestyle press, predominantly within the female market and consequently drive sales. Responsibilities extended to handling all consumer press requests for Olympus’ audio products. In nine months, press coverage amounted to an opportunity to see of over 55 million.

Sellers PR also organised numerous events with key press to promote both their flagship PEN range and their leading TOUGH camera range. In 2011 Olympus’ Christmas stock sold out before the end of November as a result of extensive press coverage in national consumer and lifestyle media.

Image: Olympus