Dualit
Dualit is an iconic British manufacturer, family run for 75 years. Dualit focuses on high quality, well-engineered products which sit beautifully in kitchens across the world.
Appointed in 2014, we look after consumer and trade public relations for Dualit, and have subsequently achieved a consistently high level of print and online coverage year on year for its range of breakfast, food prep and coffee products.
In addition we run all its social media platforms and content planning for its blog and weekly newsletters, a remit which has increased in 2020 in response to the global pandemic and the huge shift towards online.
We plan and execute all paid and organic social media management for Dualit, providing thousands of consumers with a healthy and informative dose of food and drink inspiration, keeping the Dualit brand top of mind throughout their purchasing journey.
In 2023, we worked with stylist, Ailie Williams and photographer, Alexander Collins and project managed the re-imagination of the brand's lifestyle imagery for new and existing products, taking the overall look and feel of the Dualit brand to the next level. The imagery was created to be used cross-channel from packaging and e-commerce platforms to social media and press.
Image credit: Anna Starmer