Appointed to handle the PR for Perrin & Rowe® in 2017, our remit quickly grew and now includes conceiving, executing and managing its social media profiles including Facebook, Twitter, Instagram and Pinterest. Activities focus on placing Perrin & Rowe® as an expert authority within its core target media, extending its reputation for quality craftsmanship and positioning the brand as one of the most sought after luxury home accessory names in the UK.
A key strategy is working with brand aligned influencers with good engagement rates to create beautiful image assets that can be used on social media (including paid for), in all marketing materials and with press. The only cost to Perrin & Rowe is either FOC product or product with press discount. Sellers PR works with the influencer and client to create a comprehensive contra agreement with clear deliverables.
*Image courtesy of Patrick Butler-Madden